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Media Placements
Although print has become less relevant with time, it still represents an opportunity to stand out, especially for certain markets and locations. Our team has extensive experience advising clients on print strategy, targeting publications that still receive lots of attention from inbound tourists, and reviewing ads and editorial coverage to ensure accuracy. These include airline magazines, destination guides, tour books, and certain luxury periodicals.
RADIO
Radio may be relevant as part of a media buy when there are foreign language stations and significant audiences in each location. We have also partnered with media companies in foreign countries to provide exposure on the radio for brands in those locations or combined with a travel sweepstakes, for example. We help our clients target audiences, as well as communicate an effective marketing message.
TV
As with radio, tv may be included as part of a wider media buy, including culture-specific tv news and programming, in-room entertainment or even streaming services. Our team advises on strategy, messaging, and delivery. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.
IFE
In-flight entertainment is a great way to target inbound travelers more specifically. Ads can be geared towards certain demographics while editorial content can be included on city guides, or in the audio section. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.
Although print has become less relevant with time, it still represents an opportunity to stand out, especially for certain markets and locations. Our team has extensive experience advising clients on print strategy, targeting publications that still receive lots of attention from inbound tourists, and reviewing ads and editorial coverage to ensure accuracy. These include airline magazines, destination guides, tour books, and certain luxury periodicals.
RADIO
Radio may be relevant as part of a media buy when there are foreign language stations and significant audiences in each location. We have also partnered with media companies in foreign countries to provide exposure on the radio for brands in those locations or combined with a travel sweepstakes, for example. We help our clients target audiences, as well as communicate an effective marketing message.
TV
As with radio, tv may be included as part of a wider media buy, including culture-specific tv news and programming, in-room entertainment or even streaming services. Our team advises on strategy, messaging, and delivery. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.
IFE
In-flight entertainment is a great way to target inbound travelers more specifically. Ads can be geared towards certain demographics while editorial content can be included on city guides, or in the audio section. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.
Although print has become less relevant with time, it still represents an opportunity to stand out, especially for certain markets and locations. Our team has extensive experience advising clients on print strategy, targeting publications that still receive lots of attention from inbound tourists, and reviewing ads and editorial coverage to ensure accuracy. These include airline magazines, destination guides, tour books, and certain luxury periodicals.
Radio
Radio may be relevant as part of a media buy when there are foreign language stations and significant audiences in each location. We have also partnered with media companies in foreign countries to provide exposure on the radio for brands in those locations or combined with a travel sweepstakes, for example. We help our clients target audiences, as well as communicate an effective marketing message.
TV
As with radio, tv may be included as part of a wider media buy, including culture-specific tv news and programming, in-room entertainment or even streaming services. Our team advises on strategy, messaging, and delivery. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.
IFE
In-flight entertainment is a great way to target inbound travelers more specifically. Ads can be geared towards certain demographics while editorial content can be included on city guides, or in the audio section. While we do not provide production services at this time, we can help work with our client to identify a third-party producer and oversee content production as needed.