Start Your Pacific Chapter with Us!
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About Us
About Us
Founded in Los Angeles in 2019, Pacific Landmark is a young and dynamic marketing agency focused on the Asia Pacific visitor market. We help businesses around the country tap into Chinese, Korean and Japanese visitors by leveraging the latest trends in both digital and traditional media. With backgrounds across retail, hospitality and travel industries, our team brings each client invaluable hands-on expertise with each market and a passion to help them discover new customer relationships.
Each engagement starts with a holistic marketing strategic assessment that is customized to the business needs of a customer. After conducting an interview with executives, and collecting available performance data and market research, we will collate all information into a comprehensive evaluation of opportunities from awareness generation through to post-purchase.
The Opportunity
Asia Pacific visitor market arrivals and spending are increasing every year, providing an outsized demand for US goods and services. Visitors from the region come to the US to tour, attend school, invest, visit relatives, seek medical treatment, or conduct commerce. They are particularly highly penetrated in luxury products and services, with one study documenting more than 50% of international luxury sales from the region.
The Solution
Business is global. With more international travel and connectivity every year, businesses need to speak the language of a wide variety markets wherever they operate. Pacific Landmark is here to help. Our team brings you a customized, end-to-end visitor market solution to integrate into your wider marketing goals.
The Team
Experienced, innovative and resourceful, our team stays at the forefront of the social and technological changes that come together to impact Asia Pacific markets in unique ways.
Chris Masefield,
Founder & Principal
Chris has extensive experience in customer acquisition and retention strategy, specifically with Asian and North American markets. He has held regional and corporate marketing roles spanning Asia and North America building innovative & impactful programs from the ground up.
Stella Moniz (Li Jiayi),
DIRECTOR OF MARKETING, China
Stella has 9 years of experience in marketing leadership, including in Hawaii and mainland China, driving highly successful programs for the Chinese market.
KRISTI COLEMAN,
DIRECTOR OF MARKETING, JAPAN
Kristi has over 5 years of experience at both Apple and Bloomingdale’s in sales and service leadership, with a focus on the Japanese visitor market.
Christine Om,
director of marketing, korea
Christine has 8 years’ experience in marketing and sales management positions in Hawaii, primarily focused on specialized Korean market initiatives.
ERIC DELGADO,
DIRECTOR OF VISUAL CONTENT
Eric has over ten years of progressive and developmental experience in content production across a variety of mediums with a primary focus on digital and social media distribution in order to deliver a consistent brand message.
Fumie Shelley, OPERATIONS LEAD
Fumie has worked both in Hawaii and Japan, and has more than 10 years of experience with marketing, sales and visual merchandising for the Japan market.