Fashion Brand

The Challenge

Drive conversion of existing tourist segments at global fashion retailers’ outlet stores across the US

Utilized digital tools to offer GWP promotion and drove conversion through retargeting
Partnered with mall operators on street team promotions and cross-promote to their VIP database and social media following
Worked with inbound tour operators to provide additional promotional offers
Proposed and launched destination eco-bag spend & save promotion to select stores penetrated high in select tourist segments utilizing credit card data
Partnered with beauty and lifestyle brands to use sweepstakes to drive some additional acquisition of target segments

Campaigns taken together resulted in 20% increase in tourist penetration for target stores
Very strong response to select promotions measured by CLV in customer databases
Top 20% of newly added customers performed at highest tier levels