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Global casino company
The Challenge
- Grow high value tourist database at large Las Vegas casino through digital strategy and media placements overseas
The Solution
- Analyzed Las Vegas market tourist profiles, proposing and executing targeted overseas media placement among under-penetrated Chinese visitor demographics
- Partnered with travel company to offer double opt-in sweepstakes and quiz to generate customer acquisition among target tourist markets
- Partnered with casino groups on promotions to share tourist database through digital portal
- Retargeted high value customers with end-to-end Chinese language promotions
- Partnered with in house retail and merchants to provide relevant in-room benefits to tourists
The Result
- High engagement numbers and visits from acquisition partnerships
- Media promotions generated noticeable increase in market share
- Converted some existing visitors to repeat visitors
More Successes
