Luxury Retailer

The Challenge

Grow tourist traffic among key segments at luxury retailer’s flagship store and boutiques

Partnered with banks, credit cards, luxury hotels and sports car dealership to create shared experiences among target segment audiences
Identified and worked with well-known luxury fashion bloggers in China to develop a social media competition garnering a huge following in China
Worked with company merchandisers to create experiential rewards relevant to target segments
Helped build database of target segments and retargeted top tier customers for invitations to value added luxury events
Provided training programs to all store and event teams on culture and language to provide an excellent experience for target customers in-store