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High-end department store
The Challenge
- Introduce a new brand to Asia Pacific visitors in the Hawaii market and generate repeat visits
The Solution
- Generated awareness among key user groups through targeted media placements in Japanese, Korean and Chinese market magazines
- Provided promotional offers in select inbound travel apps, web portals and coupon books
- Oversaw digital media social pages and targeted digital ad placement for Chinese and Korean markets
- Partnered with inbound tour operators and hotels to provide promotional offers on the ground, including commission structure
- Drove repeat visits with quick turnaround bounceback offers to maximize revenue in a short time window
- Identified and led the CRM initiatives of internationally focused sales team
The Result
- Significant increase in tourism sales from key markets over first year
- Repeat visits increased 3X among top tier tourist segments
More Successes
